Davido, one of Africa’s most successful artists, joins PUMA as a global brand ambassador

Sports company PUMA has signed a long-term agreement with Davido, one of Africa’s most successful music artists, underscoring the company’s commitment to the rapidly growing African market.

With more than 20 million followers on social media and four successful albums to his name, Davido has become a cultural ambassador for his native Nigeria as well as a prominent voice of human rights on the continent.